International BusinessWydawnictwo: Palgrave Macmillan
- liczba stron
- biznes, finanse
This fresh new text introduces IB from a truly global perspective. Packed with up-to-date case studies covering MNEs and SMEs from a variety of countries (South Korea, South Africa, Slovakia, Sweden...), it encourages students to think critically and emphasizes the role of contemporary issues such as CSR, ethics, governance and global warming.