“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.”—Serena Williams, 23-time Grand Slam singles tennis champion

The #1 New York Times bestselling author of Think Again illuminates how we can elevate ourselves and others to unexpected heights.

We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.

Hidden Potential offers a new framework for raising aspirations and exceeding expectations. Adam Grant weaves together groundbreaking evidence, surprising insights, and vivid storytelling that takes us from the classroom to the boardroom, the playground to the Olympics, and underground to outer space. He shows that progress depends less on how hard you work than how well you learn. Growth is not about the genius you possess—it’s about the character you develop. Grant explores how to build the character skills and motivational structures to realize our own potential, and how to design systems that create opportunities for those who have been underrated and overlooked.

Many writers have chronicled the habits of superstars who accomplish great things. This book reveals how anyone can rise to achieve greater things. The true measure of your potential is not the height of the peak you’ve reached, but how far you’ve climbed to get there.

Featuring Maurice Ashley, William DeMerritt, R.A. Dickey, Jane Dutton, Kevin R. Free, Evelyn Glennie, Sara Maria Hasbun, Francis Idehen, Lauren Klein, Helen Laser, Alison Levine, Benny Lewis, Kari Louhivuori, Nelli Louhivuori, Brandon Payne, Richard Pine, Paul Stillwell, Julianna Wilson, and Gil Winch. Special appearances by Dave Barry, Eric Best, Amy Edmondson, Mellody Hobson, Steve Martin, Lin Manuel Miranda, John Spencer Jr., Gil Winch, Anita Woolley, and Julius Yego, and featuring members of the Golden 13 Samuel Barnes, George Cooper, John Dille, Frank Sublett, and William White.

This audiobook edition features clips from the TED podcasts WorkLife and ReThinking, courtesy of TED.

It also includes audio from the following sources:

“Anthem” by Leonard Cohen courtesy of Sony Music Entertainment. Written by Leonard Cohen, courtesy of Sony Music Publishing.

“Evelyn Glennie Improvisation on Drums” by Evelyn Glennie, copyright 2023 Evelyn Glennie, used by permission of Evelyn Glennie.

“Golden 13 Interviews” Courtesy of the US Naval Institute.

“Julius Yego—The YouTube Man” courtesy of GoPro, Inc.

Stephen Colbert at the White House Correspondents Dinner: Courtesy CNN.

Excerpts of BORN STANDING UP reproduced with the permission of Simon & Schuster Audio, a Division of Simon & Schuster, Inc., from BORN STANDING UP by Steve Martin