Marketing Era From Professional Practice To GlobalWydawnictwo: Routledge
- liczba stron
- biznes, finanse
Marketing has situated itself as an indispensable tool in today s business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession s ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices...