Planning for Power AdvertisingWydawnictwo: Sage Publications Ltd.
- liczba stron
- biznes, finanse
The Art of Advertising Planning is a sound and comprehensive introduction to advertising planning and branding. It discusses key issues and market realities, many of which are ignored and neglected in developing markets. The structure of this book follows a stepwise process, which starts from the beginning of the advertising planning process to the end product, which is the creative brief....