E-business Strategic Thinking &&& PracticeWydawnictwo: Houghton Mifflin
- liczba stron
- biznes, finanse
Canzer s comprehensive approach to e-business centers on four key areas of strategic planning: technology, management, marketing, and finance. In clear contrast to other texts that overlook both management and finance, Canzer offers a concise introduction ideal for e-business courses or principles of marketing and management courses. He offers a balanced presentation of theory and strategy...