Sonic Btanding An Essential Guide to the Art &&& ScienceWydawnictwo: Palgrave Macmillan
- liczba stron
- biznes, finanse
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This...