Managing Customers ProfitablyWydawnictwo: John Wiley & Sons, Inc.
- liczba stron
- biznes, finanse
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable. It includes easy-to-follow instructions on how to calculate customer...