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Zyman's work experience includes tenures with Coca-Cola, PepsiCo, and Procter & Gamble, and his own firm Zyman Group. He is also known for helping introduce Diet Coke in 1982 and conceiving Fruitopia in 1994.
After leaving the Coca-Cola Company, Zyman launched a consulting firm called the Zyman Group, which he sold[8] to MDC Partners Inc., a Canadian advertising firm holding company, for around $60 million in April 2005. He was replaced there as Chairman by Scott Miller, formerly with McCann Erickson. The Zyman Group is no longer in business. Zyman later served as a director of Upstream Worldwide, the parent company of uSell.com, but he has been replaced there and is no longer on the Executive Team. He then worked with JC Penney as a Marketing Consultant but was promptly fired after the failed re-positioning of the chain.