Brand Innovation Manifesto - How to Build BrandsWydawnictwo: John Wiley & Sons, Inc.
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- biznes, finanse
The days of the image brands are over, and new marketing has gone mainstream. The world s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke s and author of The New Marketing Manifesto, whose radical thinking has...