Selling Blue ElephantsWydawnictwo: Wharton School Publishing
- liczba stron
- biznes, finanse
Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. Today your customers can actually help you create your...