ProfitbrandWydawnictwo: Kogan Page
- liczba stron
- biznes, finanse
Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the same language. Brand managers need to lift their heads above the buzz of marketing and advertising jargon and understand the strategic imperatives of business: profitability, accountability and sustainability. As a result of the increasing ineffectiveness of mass-media marketing, CEOs and CFOs are...