Nature of MarketingWydawnictwo: Palgrave Macmillan
- liczba stron
- biznes, finanse
We live in a digital world where a small number of people -sometimes even one person -can quickly become the voice of one hundred, one thousand, or one million and more. This is having a profound influence on marketing and the need that brands have to tap into and build social communities. The Nature of Marketing is a unique perspective on how digitally linked populations behave as a single...