International MarketingWydawnictwo: Palgrave Macmillan
- liczba stron
- biznes, finanse
This text encourages students to appreciate why international marketing is so important for managers operating globally, while helping them to grasp the basic principles and theories of the subject. At the same time, the text enables the students to realize the limitations of these theories and demonstrates the practical remedies which could help managers overcome them. International Marketing...