Satisfied CustomerWydawnictwo: Palgrave Macmillan
- liczba stron
- biznes, finanse
In our service economy, the most important asset is tough to quantify: a company s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and...